My first Column in Pitch
Issue: June 2011
Consumer durables and automobiles should go for 7 Ps instead of the 4 Ps of marketing, as ‘service’ is an inseparable part of the package…
As a consumer, I don’t want to be tied to a non-functional brand. I want the company to be responsive and I could be unreasonable. That means quick after-sales service and the ability to understand the problem…
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