My third Column in Pitch

Issue: August 2011

Marketers spend Crores of Rupees to outdo their competitor in the communication war, but they often forget the end-user…

I have often felt my intellect and worth demeaned, when each time, I’ve gone to a retailer to buy a handset for myself or for that matter anybody else (my parents or my girl-friend/s) or relatives back in Shimla…

Read: Dial M for dummies (PDF)